Market Analytics Platform

What is Positivity Rating? #

A positivity rating is like a numerical score that reflects how positive or favourable people’s opinions or sentiments are about a brand, product, or service. It measures the overall positivity of those opinions on a scale.

Example of Positivity Rating: #

Imagine a customer feedback survey where respondents rate a restaurant’s service on a scale from 1 to 10, with 10 being the most positive. If the average rating is 8 out of 10, it indicates a high positivity rating.

Why Tracking Positivity Rating is Important: #

Tracking positivity rating is important for several reasons:

  • Performance Assessment: It helps brands assess how positively their customers or the public view them. This provides insight into their reputation.
  • Customer Satisfaction: A high positivity rating often indicates satisfied customers, which can lead to loyalty and positive word-of-mouth.
  • Competitive Benchmarking: Comparing your positivity rating with competitors can reveal strengths or areas for improvement.

Using Positivity Rating for Data-Driven Decisions: #

For brands looking to stay competitive and adapt to market trends, here’s how to use positivity rating effectively:

  • Collect Feedback: Gather positivity ratings through surveys, reviews, or customer feedback forms.
  • Segment the Data: Analyse positivity ratings by different customer segments, product lines, or locations to identify areas that need attention or areas where you excel.
  • Benchmark Competitors: Compare your positivity rating with that of competitors to understand where you stand in the market.
  • Feedback Integration: Use feedback from lower positivity ratings to guide improvements in products, services, or customer experiences.
  • Marketing Strategies: Highlight your high positivity rating in marketing efforts to build trust with potential customers.
  • Track Trends: Monitor changes in positivity ratings over time to identify emerging trends or shifts in customer sentiment.