Market Analytics Platform

What is Keyword Search? #

Keyword search is like when you use specific words or phrases to look for something on the internet, especially in search engines. These words or phrases are called “keywords,” and they help you find the most relevant information.

Example of Keyword Search: #

Let’s say you want to find information about healthy recipes. You might type “healthy dinner recipes” into a search engine like Google. In this case, “healthy dinner recipes” is your keyword search.

Why Tracking Keyword Search is Important: #

Tracking keyword search is important for several reasons:

  • Understanding User Intent: It helps brands understand what their target audience is interested in and what they are searching for online.
  • SEO (Search Engine Optimisation): Brands can optimise their website content to match popular keywords, improving their visibility in search engine results.
  • Content Creation: It guides brands in creating content that addresses the questions and needs of their audience, improving engagement.

Using Keyword Search for Data-Driven Decisions: #

For brands looking to stay competitive and adapt to market trends, here’s how to use keyword search effectively:

  • Keyword Research: Use keyword research tools to identify relevant keywords in your industry. Pay attention to search volume and competition.
  • Content Optimisation: Create content that aligns with these keywords. For example, if you sell fitness equipment, create articles about “home workout tips” if that’s a popular keyword.
  • Competitor Analysis: Analyse how your competitors are using keywords. Identify gaps in their keyword strategy where you can outperform them.
  • Content Strategy: Plan your content calendar based on keyword research. Create informative and engaging content that addresses the questions and interests of your audience.
  • Tracking Performance: Use web analytics tools to monitor how well your website ranks for specific keywords and the amount of traffic they bring.
  • Conversion Optimisation: Ensure that visitors who come from keyword searches find what they’re looking for and have clear calls to action for conversions.