Glossary
- Audience Demographic
- Backlinks
- Bounce Rate
- Brand Sentiment
- Branded Search
- Click Through Rate (CTR)
- Competitor Keywords
- Conversion Rate
- Cost Per Acquisition (CPA)
- Cost Per Click (CPC)
- Cost Per Conversion
- Cost Per Mile (CPM)
- Device Demographics
- Domain Authority
- Earned Media
- Engaged Sessions
- Inbound Links
- Key Performance Indicators (KPIs)
- Keyword Position
- Keyword Search
- Keyword Search Volume
- Media Mention Reach
- Media Mention Types
- Media Mentions
- Negative Sentiment
- Neutral Sentiment
- Non Branded Search
- Online Orders
- Organic Keywords
- Organic Traffic
- Owned Media
- Paid Keywords
- Paid Media
- Paid Traffic
- Positive Sentiment
- Positivity Rating
- PR Marketing
- Ranking Pages
- Referral Traffic
- Referring Domains
- Return on Ad Spend (ROAS)
- Search Engine
- Search Engine Marketing (SEM)
- Search Intent
- Sessions by Channel
- Share of Voice
- Social Engagements
- Social Media Channels
- Social Media Marketing
- Social Media Mentions
- Social Media Traffic
- Social Posts
- Web Sessions
- Website Traffic
