Market Analytics Platform

What is Branded Search? #

Branded search is like when someone uses a search engine to look for a specific brand, company, or product by its name. It’s a direct inquiry where the user already knows what they’re looking for.

Example of Branded Search: #

Let’s say someone types “Nike shoes” into a search engine. This is not a branded search. However, if they type “Nike” or “Nike official website,” that’s a branded search because they are specifically seeking information about the brand itself.

Why Tracking Branded Search is Important: #

Tracking branded search is important for several reasons:

  • Brand Visibility: It helps brands understand how often people are searching for their name or products, indicating brand awareness.
  • Customer Engagement: Branded search often signifies a high level of customer interest or loyalty, as people actively seek out the brand.
  • Competitor Analysis: It allows brands to monitor how they compare to competitors in terms of branded search volume.

Using Branded Search for Data-Driven Decisions: #

For brands looking to stay competitive and adapt to market trends, here’s how to use branded search effectively:

  • Keyword Monitoring: Use keyword tracking tools to monitor how often your brand name and product names are being searched.
  • Brand Reputation: Pay attention to what users are searching for regarding your brand. Are they looking for reviews, customer service, or specific products? Address their needs effectively.
  • Competitor Benchmarking: Compare your branded search volume with that of your competitors. Identify areas where you can improve brand awareness.
  • Content Strategy: Create content that aligns with the types of branded searches you see. For example, if users search for product reviews, consider publishing more reviews on your website.
  • Conversion Optimization: Ensure that users who search for your brand find what they’re looking for quickly and easily. Optimize your website for conversions.
  • Online Reputation Management: Monitor and manage online reviews and mentions related to your brand to maintain a positive online reputation.