Market Analytics Platform

What is Organic Traffic? #

Organic traffic is like visitors to a website or online content who arrive naturally, without the influence of paid advertising. It’s when people find a website or content through search engines like Google, or by following links from other websites or social media without any direct promotion.

Example of Organic Traffic: #

Imagine you’re searching for a recipe for homemade spaghetti ragu on Google. You click on one of the search results that leads you to a food blog. Your visit to that blog without clicking on any ads or sponsored links is an example of organic traffic.

Why Tracking Organic Traffic is Important: #

Tracking organic traffic is important for several reasons:

  • Website Performance: It helps brands assess how well their website or content ranks in search engines, which reflects their online visibility.
  • Content Evaluation: Brands can analyse which pieces of content are attracting the most organic traffic and adapt their content strategy accordingly.
  • SEO Effectiveness: It measures the effectiveness of their search engine optimisation (SEO) efforts in making their content discoverable.

Using Organic Traffic for Data-Driven Decisions: #

For brands looking to stay competitive and adapt to market trends, here’s how to use organic traffic effectively:

  • Website Analytics: Use website analytics tools to track and measure organic traffic. Pay attention to metrics like the number of organic visitors, bounce rate, and time spent on the site.
  • Content Assessment: Identify which types of content are driving the most organic traffic. Optimise or create more of this content to attract a larger audience.
  • Keyword Analysis: Understand which keywords or phrases are bringing in organic traffic. Focus on optimising your content for these keywords to improve rankings.
  • Competitor Research: Analyse what keywords and content are driving organic traffic to your competitors. Identify opportunities to outperform them.
  • User Experience: Ensure that your website offers a great user experience to keep organic visitors engaged and encourage them to explore further.
  • Conversion Tracking: Set up conversion tracking to measure how many organic visitors are taking desired actions on your site, such as making a purchase or signing up for a newsletter.