Author name: Dan Pillay

In the digital age, businesses and organisations are flooded with data from various sources. This data comes from website analytics, social media platforms, customer databases, sales records, and more. While this wealth of information can be a valuable asset, it can also become overwhelming and challenging to manage. This is where the importance of collecting

Clean data is the lifeblood of any organisation in today’s data-driven world. It’s not merely an option but a fundamental necessity for informed decision-making, operational efficiency, customer satisfaction, and overall business success. Clean data refers to data that is accurate, consistent, complete, and free from errors or inconsistencies. It’s data that can be relied upon

B2B (Business-to-Business) and B2C (Business-to-Consumer) digital marketing are two distinct approaches to reaching and engaging with different target audiences. While the fundamental goal of both is to drive sales and grow a business, the strategies and tactics employed in each domain can significantly differ due to the nature of the customers and the sales cycle

SEO (Search Engine Optimisation) and SEM (Search Engine Marketing) are two essential components of a comprehensive digital marketing strategy. While both are aimed at improving a website’s visibility in search engine results, they differ in their approaches, goals, and execution. In this article, we will explore the distinctions between SEO and SEM to help you

Looking for that elusive productivity hack? We’ve all experienced the false dawns promised by automation and the marketing tools “to rule them all”. Outside of technology solutions, there’s a seemingly endless thread of “expert” tips on LinkedIn pointing to how we can improve focus or our workflows (batch tasks, anyone?). The problem with all these

For many comms professionals, gaining recognition and influence in the boardroom has been an ongoing struggle. Historically, their work has often been seen as more art than science, lacking the hard, quantifiable metrics that resonate with CEOs and CFOs. While the impact of public relations, branding, and communication efforts is undeniable, it’s the quantification of