Author name: Dan Pillay

In the dynamic world of marketing, understanding the distinctions between paid, earned, and owned media is essential. In this blog, we will unravel the power of paid , exploring its unique advantages and strategies for maximising marketing success. Our latest blog in our three part series, we explore paid media. What is Paid Media Any

In the realm of media and marketing, understanding the distinction between owned, paid and earned media is crucial. While paid media involves promotional efforts through paid channels, and earned media refers to organic publicity gained through word-of-mouth or media coverage, owned media takes a different approach. Owned media refers to the platforms and channels a

In today’s digital age, effective marketing strategies involve utilising various media channels to reach and engage with target audiences. Three key types of media often come into play: paid media, earned media, and owned media. Each of these media categories has distinct characteristics, benefits, and approaches. In this discussion, we will focus on earned media