Author name: Dan Pillay

Brand measurement is a critical component in understanding and influencing performance over time. Yet, defining one overarching metric to monitor and assess brand health, awareness, and success remains a challenge with so many different metrics forming part of the overall definition of brand “success”. The challenge of accurate measurement, combined with fear around cost and

In today’s data-driven world, marketers have access to an overwhelming amount of information. As a Chief Marketing Officer (CMO), the ability to effectively analyse and interpret this data is crucial for making informed decisions and driving marketing success. Data visualisation emerges as a powerful tool that allows CMOs to transform complex data sets into easily

Fostering collaboration in data visualisation is crucial for CMOs to create a data-driven culture and harness the full potential of their marketing and comms teams. By involving analysts, designers, and other stakeholders in the visualisation process, CMOs can benefit from diverse perspectives, innovative insights, and collective expertise. 86% of employees in leadership positions blame lack

Telling a compelling story through data visualisation is a powerful way for CMOs to engage stakeholders and drive organisational alignment. By creating visual narratives that captivate stakeholders, CMOs can effectively communicate insights, convey the significance of the data, and inspire decision making. 93% agree data storytelling drives revenue-increasing decisions. (Leapmesh) What data storytelling means for

Simplifying complexity is a key principle for CMOs to ensure the effectiveness of data visualisation. By presenting critical information in a concise and visually appealing manner, CMOs can facilitate better understanding and decision-making. Researchers in the Rochester review say that 50% of the human brain is used to process visual information. What simplify complexity means

Defining clear objectives is a critical first step for CMOs to harness the power of data visualisation effectively. By establishing specific marketing challenges to address, CMOs can ensure that their data visualisations are purposeful and focused. Those who set actionable tasks for their goals and initiate weekly progress reporting tend to achieve 40% more than