Media

Social media for decision engagement focuses on using social media platforms to engage with your audience when they are in the process of making decisions about your brand, products, or services. At this stage, your audience is aware of your brand and has shown interest in what you offer. To engage them effectively, provide clear […]

We’re all drowning in a sea of information these days, especially if you’re responsible for overseeing business growth in the broadest possible sense. A quick look at the key metrics every brand leader must consider provides a sense of the scale of the challenge we face. PR has long been a particular issue, with the

Social media for consideration audience engagement focuses on nurturing relationships with your audience members who are in the consideration stage of their buyer’s journey. This involves providing valuable and detailed information about your products or services, addressing their specific needs and pain points, and showcasing how your brand can fulfil those requirements. Your content should

Social media for awareness audience engagement involves strategically using social media platforms to raise awareness about your brand, connect with your target audience, and foster meaningful interactions. It’s about creating and sharing content that resonates with your audience’s interests and needs while maintaining a professional and clear tone. This content should aim to educate, inform,

The days of spending hours creating and interpreting monthly marketing reports and board meeting presentations are over. By leveraging AI-powered executive summaries and machine learning insights, marketers and business leaders can gain an actionable understanding of their data in a fraction of the time. Not only does this save days of manual labour, but it

Public relations (PR) and communications hold significant influence in shaping brand reputation and engaging target audiences. In today’s data-driven landscape, measuring the return on investment (ROI) for PR and earned media initiatives has become a priority. This guide explores strategies and key performance indicators (KPIs) for effective ROI measurement and offers insightful takeaways for Chief

In today’s dynamic digital marketing landscape, PR and earned media campaigns have taken centre stage for organisations striving to bolster their online presence and brand reputation. Amidst the multifaceted aspects that contribute to the triumph of these campaigns, referral traffic emerges as a pivotal factor. This article will explore the significance of referral traffic in

In the dynamic world of marketing, understanding the distinctions between paid, earned, and owned media is essential. In this blog, we will unravel the power of paid , exploring its unique advantages and strategies for maximising marketing success. Our latest blog in our three part series, we explore paid media. What is Paid Media Any

In the realm of media and marketing, understanding the distinction between owned, paid and earned media is crucial. While paid media involves promotional efforts through paid channels, and earned media refers to organic publicity gained through word-of-mouth or media coverage, owned media takes a different approach. Owned media refers to the platforms and channels a

In today’s digital age, effective marketing strategies involve utilising various media channels to reach and engage with target audiences. Three key types of media often come into play: paid media, earned media, and owned media. Each of these media categories has distinct characteristics, benefits, and approaches. In this discussion, we will focus on earned media