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Media Mix Modelling:  Why Today’s Marketers Can’t Afford to Ignore It

Elena Docheva Forget one-size-fits-all marketing. Enhanced by new advancements in machine learning and artificial intelligence, Media Mix Modelling (MMM) can help you make the most out of your marketing and brand investments.   What is MMM?  MMM is a statistical approach that analyses past-performance data to identify the most effective combinations of marketing activities that affect […]

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Say Goodbye to Confusion and Hello to BoldLens Tooltips!

Understanding marketing metrics just got easier – introducing tooltips in BoldLens.  BoldLens offers a wealth of marketing performance data, which can be daunting for those who aren’t fluent in the world of analytics. Breaking down complex terminology into bite-size summaries makes it easier to interpret your data effectively, instilling confidence amongst users of all levels

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The Future of Marketing: Why Media Mix Modelling is the Key to Success in 2024

Traditional methods of marketing attribution are becoming archaic, unable to keep pace with the complexities of modern consumer behaviour. This blog post delves into the the historical trajectory, current approaches, emerging trends, benefits, drawbacks, and practical insights for implementing attribution, specifically focusing on media modelling (MMM). Why we care. What’s the ROI of each of

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Revolutionizing Brand Measurement: InstantInsight Unveiled

The significance of brand value cannot be overstated, it’s the cornerstone upon which success is built, a testament to a company’s reputation, trust, and market position. At the heart of this lies the need for effective evaluation. To plot a route to greater brand value generation and optimisation, and yet…brand measurement stands both revered and

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