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Understanding marketing metrics just got easier – introducing tooltips in BoldLens.  BoldLens offers a wealth of marketing performance data, which can be daunting for those who aren’t fluent in the world of analytics. Breaking down complex terminology into bite-size summaries makes it easier to interpret your data effectively, instilling confidence amongst users of all levels […]

Traditional methods of marketing attribution are becoming archaic, unable to keep pace with the complexities of modern consumer behaviour. This blog post delves into the the historical trajectory, current approaches, emerging trends, benefits, drawbacks, and practical insights for implementing attribution, specifically focusing on media modelling (MMM). Why we care. What’s the ROI of each of

The significance of brand value cannot be overstated, it’s the cornerstone upon which success is built, a testament to a company’s reputation, trust, and market position. At the heart of this lies the need for effective evaluation. To plot a route to greater brand value generation and optimisation, and yet…brand measurement stands both revered and