Market Analytics Platform

8 May, 2024

Say Goodbye to Confusion and Hello to BoldLens Tooltips!

Understanding marketing metrics just got easier – introducing tooltips in BoldLens. 

BoldLens offers a wealth of marketing performance data, which can be daunting for those who aren’t fluent in the world of analytics. Breaking down complex terminology into bite-size summaries makes it easier to interpret your data effectively, instilling confidence amongst users of all levels of expertise, ensuring everyone can navigate and make sense of our treasure trove of data. 

We now have short, to-the-point information bubbles that appear over metric names in the platform, providing clarity and context for each key metric. Simply hover over the Information icon next to any metric and find a brief explanation of what the metric means:

Say goodbye to confusion and hello to making data-driven decisions with BoldLens.

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Say Goodbye to Confusion and Hello to BoldLens Tooltips!

Say Goodbye to Confusion and Hello to BoldLens Tooltips!

Understanding marketing metrics just got easier – introducing tooltips in BoldLens.  BoldLens offers a wealth of marketing performance data, which…
The Future of Marketing: Why Media Mix Modelling is the Key to Success in 2024

The Future of Marketing: Why Media Mix Modelling is the Key to Success in 2024

Traditional methods of marketing attribution are becoming archaic, unable to keep pace with the complexities of modern consumer behaviour. This…
Revolutionizing Brand Measurement: InstantInsight Unveiled

Revolutionizing Brand Measurement: InstantInsight Unveiled

The significance of brand value cannot be overstated, it’s the cornerstone upon which success is built, a testament to a…