Author name: Nick Ford-Young

For many comms professionals, gaining recognition and influence in the boardroom has been an ongoing struggle. Historically, their work has often been seen as more art than science, lacking the hard, quantifiable metrics that resonate with CEOs and CFOs. While the impact of public relations, branding, and communication efforts is undeniable, it’s the quantification of […]

The amount of time and energy that should be spent analysing your competitive set’s performance vs your own is a topic that can often be debated internally. On the one hand the lion’s share of your attention is best spent making your own brand the best it can be without too much time looking over