How Full-Funnel Tracking in BoldLens Means Comms Professionals Can Finally Prove Their Worth
For many comms professionals, gaining recognition and influence in the boardroom has been an ongoing struggle. Historically, their work has often been seen as more art than science, lacking the hard, quantifiable metrics that resonate with CEOs and CFOs. While the impact of public relations, branding, and communication efforts is undeniable, it’s the quantification of […]
