Paid, Earned, Owned
Explore the differences and overlap between paid, owned, and earned media and discover the metrics that help you measure their impact in this comprehensive infographic. This interactive guide will help you optimize your measurement and drive business success through effective media tracking across the marketing mix.
We outline the key data sources and data providers for each media type, including the specific channels that BoldLens integrates with, highlighting which marketing channels provide specific audience data and finally, tie this back to relevant, commercial KPIs to provide a single source of truth for your brand.
Channel
Content & Media types which contribute to the WWBV available within BoldLens.
Persona
Understanding your brand’s target audience, their behaviours, needs and trends.
KPI
Quantitative measurements which brands define as valuable actions across the purchase funnel, often with a commercial impact.
