Media Mix Modelling: Why Today’s Marketers Can’t Afford to Ignore It
Elena Docheva Forget one-size-fits-all marketing. Enhanced by new advancements in machine learning and artificial intelligence, Media Mix Modelling (MMM) can help you make the most out of your marketing and brand investments. What is MMM? MMM is a statistical approach that analyses past-performance data to identify the most effective combinations of marketing activities that affect […]
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