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- ｜07:39｜
- Monday
Your Single Source of Brand Truth
BoldLensTM is a marketing AI platform that tracks all your brand communications across paid, owned, earned and social, relative to your competition and overlays the effects on your commercials, 24/7.
From search and sales to reputation and revenue, our cutting-edge technology benchmarks, monitors and reports back, giving you instant insights and simple actions to ensure you win, direct to your inbox.
BoldLens is the future of brand analytics. See more, react faster and find the gap.
Make Your Data Count
BoldLensTM is a marketing analytics platform that tracks all your brand communications activity across paid, owned, earned and social, and overlays the commercials you care about, all in one place, visible to you 24/7.
Our simple, intuitive platform ties all your brand communications directly to your bottom line. From search and sales to revenue and reputation, BoldLens™ pieces it all together.
See more, react faster, and find the gap.
Growth Tracking
View a snapshot of your entire brand communications performance on the Overview page. Monitor web traffic, sales, leads, conversions, organic branded search, press coverage, social mentions, and positivity ratings.
Track your KPIs day-on-day, month-on-month, and year-on-year. If KPIs dip below a set level, BoldLens™ alerts you to the issue so you can immediately get back on track.
Growth Tracking
View a snapshot of your entire brand communications performance on the Overview page. Monitor web traffic, sales, leads, conversions, organic branded search, press coverage, social mentions, and positivity ratings.
Track your KPIs day-on-day, month-on-month, and year-on-year. If KPIs dip below a set level, BoldLens™ alerts you to the issue so you can immediately get back on track.
Brand Exposure
Track global media monitoring, social listening, and paid campaign performance – overlaid with your bespoke commercials and ROI, all in one place.
We simplify and deconstruct complex data so you can see what’s working, what’s not, where you’re winning big and where to change strategy.
Brand Exposure
Track global media monitoring, social listening, and paid campaign performance – overlaid with your bespoke commercials and ROI, all in one place.
We simplify and deconstruct complex data so you can see what’s working, what’s not, where you’re winning big and where to change strategy.
Audience & Traffic
Understand your audience, including engagement across devices, locations, media, and creative, and tie behaviour to commercial impact.
Monitor your inbound traffic segmented by paid, owned, earned and social media and learn the value of each link by tracking the consumer journey through to revenue.
Audience & Traffic
Understand your audience, including engagement across devices, locations, media, and creative, and tie behaviour to commercial impact.
Monitor your inbound traffic segmented by paid, owned, earned and social media and learn the value of each link by tracking the consumer journey through to revenue.
Sales & Product
Follow company sales performance at a macro and micro level – including orders, revenue, average order value and product breakdowns.
View inventory, SKUs and product categories broken down by region and sub-brand to gain a real-time picture of your product.
Sales & Product
Follow company sales performance at a macro and micro level – including orders, revenue, average order value and product breakdowns.
View inventory, SKUs and product categories broken down by region and sub-brand to gain a real-time picture of your product.
Market Intelligence
Gain deep competitor intelligence, tailored to you, by tracking your competitive set/s and monitoring share of voice, share of traffic, share of search and excess share of search.
Understand your relative market position by monitoring search rankings and keyword opportunities, as well as seeing where your competitors are spending their budgets.
Market Intelligence
Gain deep competitor intelligence, tailored to you, by tracking your competitive set/s and monitoring share of voice, share of traffic, share of search and excess share of search.
Understand your relative market position by monitoring search rankings and keyword opportunities, as well as seeing where your competitors are spending their budgets.
Reputation
Monitor your reputation through sentiment tracking across press and social to provide a holistic view of brand health and consumer perception.
Collate external reviews and ratings from industry-specific platforms as well as internal benchmarks – from NPS scores to customer feedback.
Reputation
Monitor your reputation through sentiment tracking across press and social to provide a holistic view of brand health and consumer perception.
Collate external reviews and ratings from industry-specific platforms as well as internal benchmarks – from NPS scores to customer feedback.
Growth Tracking
View a snapshot of your entire brand communications performance on the Overview page. Monitor web traffic, sales, leads, conversions, organic branded search, press coverage, social mentions, and positivity ratings.
Track your KPIs day-on-day, month-on-month, and year-on-year. If KPIs dip below a set level, BoldLens™ alerts you to the issue so you can immediately get back on track.
Growth Tracking
View a snapshot of your entire brand communications performance on the Overview page. Monitor web traffic, sales, leads, conversions, organic branded search, press coverage, social mentions, and positivity ratings.
Track your KPIs day-on-day, month-on-month, and year-on-year. If KPIs dip below a set level, BoldLens™ alerts you to the issue so you can immediately get back on track.
What BoldLens™ can do for you
Understand your brand landscape
Track the growth of your brand’s meaning, impact and reputation, in one simple place, 24/7.
Democratize Your Data
Let your whole organisation make decisions driven by data with a simple, intuitive dashboard that empowers and informs all departments.
Prove your worth
Tie all work to commercials with an accurate view of ROI across your full sales funnel, relative to your market and competition, reported in real-time.
Inform your actions
See what’s working, what’s not, and what to do next with actionable insights and predictive AI, minimising wasted budget and maximising success.
Whole World Brand View™
Brand data is often siloed between different departments and agencies. This will never capture the true value or meaning that you need. BoldLens™ gives you the big picture, and then breaks it down. We track 14 key areas for your brand’s success. We call this your Whole World Brand View™.
01
AUDIENCE
02
MARKET
03
IDENTITY
04
PRODUCT
05
PEOPLE
06
EXPERIENCE
07
STRATEGY
08
CREATIVE
09
CONTENT
10
MEDIA
11
ENGAGEMENT
12
CONVERSION
13
LOYALTY
14
REPUTATION
Clients
Seamless Integration, Significant Outcomes
Charles Tyrwhitt utilized BoldLens for comprehensive brand measurement across both digital and offline channels, significantly enhancing their campaign tactics.
BoldLens empowered Charles Tyrwhitt to develop a cohesive strategy, providing real-time insights and identifying impactful opportunities across various communication platforms.
This utilization of BoldLens™ revolutionized Charles Tyrwhitt’s data-driven approach, leading to more effective and targeted marketing strategies.
Interactions analysed
Increase in gross revenue
Orders tracked form offline promotions
BoldLens™ has the breadth & depth of data that our industry needs, whilst removing the barriers and focusing on value and insight. The ability to monitor brand & PR activity alongside business results is a huge win for the business. On top of this, their client support team are excellent at listening to new feature requests and keeping you informed on new developments. If you’re looking for a tool to streamline your marketing reporting and give an excellent snapshot of the landscape, then look no further.
Locke
Alan Gurney, Head of Marketing UK & Ireland
This has been the most truly integrated, data-led and impactful campaign we have ever delivered. With everything tracked in such an accessible and insightful way, across all channels we were using, we had ongoing access to data and live reporting in a way we had not experienced previously, telling us things we would never have known and enabling us to demonstrate campaign effectiveness like never before. This campaign has set the benchmark for our campaigning going forward.
Post Office
Kenneth Pritchard, Head of Parliamentary Affairs
BoldLens™ has transformed how we measure the success of our media and communications at Locke. The platform's user-friendly experience, combined with its bespoke data analysis, has provided us a more sophisticated understanding of the effectiveness of our communications activity, and provided us with valuable data that has helped to inform our brand strategy.
Locke
Katie Sharples, Head of Communications
BoldLens™ and the Boldspace team have enabled Fridays as a brand to report on our marketing and comms activity in a completely different way. BoldLens™ has helped paint a picture of our entire marketing function and it brings together multiple channels from paid media, PR and social into one platform.
Fridays
Sophie Eeles, PR Manager
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